“This famous dark lava rock promontory is named Pu’u Keka’a in Hawaiian, which translates as “the rolling hill.” To this day, it is revered as a sacred spot known as “ka leina a ka ‘uhane” – the plae where a soul leaps into eternity.
On of Maui’s most acclaimed high chiefs was Kahekili (ruled circa 1766-1793,) who excelled in the game of “lele kawa,” or cliff jumping. He gained respect from many warriors for his leaps from Pu’u Keka’a, as most were frightened of the spirits who lived in the area.”
The Sheraton Maui Resort & Spa is built into the beach side of Black Rock. each night you can watch the torch lighting ceremony and cliff dive.